Ashley Waldman didn’t mean to start a flavored milk company. She was just trying to feed her kid something that wasn’t loaded with sugar. After watching a documentary on how addictive sugar can be, she took a look at what was in her daughter’s cup and didn’t love the...
In 2021, Alex Quirk was trying to decide between grad school for psychology or giving art a real shot. “I hit a crossroads,” they said. “I could keep going down the path of counseling, or take a leap and see where my art could go.” She chose the leap. What came next...
We’re thrilled to be part of the 2025 ATX Small Business Passport, highlighted in ATXtoday’s guide to shopping local this holiday season. The Passport encourages Austinites to explore 13 of the city’s most unique, community-focused shops—earning rewards along the way....
We’re proud to be among the Austin small businesses featured in FOX 7’s look at what the holidays mean this year for independent retailers. With holiday consumer spending expected to top $1 trillion, the story shines a light on the challenges small stores face — from...
Sometimes a brand isn’t really a brand—it’s a memory, a place, a promise. That’s how Tozi Superfoods began for Rocío León. After her grandfather passed, Rocío returned to her family’s six-generation ranch in Los Altos de Jalisco—the same place she spent summers...
There’s no shortage of charm, creativity, and community in Austin—especially when it comes to our local shops. These aren’t just places to buy things—they’re extensions of the people who built them, filled with heart, purpose, and an undeniable Austin spirit. At...
Hi friends—Jess here. We’re deep in holiday mode over at the shop. I’ve been unpacking new boxes, restocking favorites, adding cozy touches to the shelves, and trying to make things feel festive at home, too. With busier schedules, this time of year is a...
When Kat French talks about how she got started, it’s refreshingly honest: “It kind of accidentally happened.” She was running a freelance graphic design business, raising little ones, and trying to figure out how to make work fit around family. “I began experimenting...
This one’s personal. Dani Wong and her siblings, Pame and Pavo, started Señor Mango as a tribute to their dad—he is Señor Mango. “He taught us everything we know about mangoes,” Dani says. “They’ve always been part of our family and culture.” Photos courtesy of Señor...