Sometimes a brand isn’t really a brand—it’s a memory, a place, a promise. That’s how Tozi Superfoods began for Rocío León.
After her grandfather passed, Rocío returned to her family’s six-generation ranch in Los Altos de Jalisco—the same place she spent summers growing up, surrounded by agave fields, the smell of fresh tortillas, and the kind of slow, rooted wisdom you only find in a kitchen filled with history. Standing there again, she felt it: a pull to reconnect with that part of herself. And an idea started to take shape.
With the help of her mom, Bertha (known affectionately as Tozi Mom), and her fiancé Charlie, Rocío created Tozi as a way to share the ancestral foods she was raised on. No preservatives, no shortcuts—just real nourishment, made with traditional ingredients like nixtamalized heirloom corn, amaranth, and nopal.
“Tozi” is inspired by Toci, the Aztec goddess of wellness. She represents healing, empowerment, and honoring those who came before us—all things that run deep in everything Rocío does. The name felt right.
The tortillas are made with care, using ancient nixtamalization methods that unlock nutrients and make corn easier to digest. The blue corn and amaranth combo is especially close to her heart. “My Aztec ancestors used to grow those two together,” she says. “It feels powerful to carry that forward.”
But building a business like this isn’t easy. “Scaling while staying true to our values has been one of the hardest things,” Rocío says. Sourcing from vendors who work directly with small farms in Mexico. Avoiding seed oils. Choosing partners who care as much as she does. “We’re not backed by a big food company—it’s just me, my family, and a lot of heart.”
And it’s working. Tozi tortillas and totopos have landed in retailers across Texas, caught the attention of farmers market shoppers and foodies alike, and built a loyal following that spans way beyond Austin. Still, Rocío hasn’t lost sight of the why.
“I want people to feel good—literally and emotionally,” she says. “Good about what’s in their food. Good about the people behind it. Good knowing they’re supporting something real.”
She’s also deeply rooted in Austin’s community—donating to nonprofits like Tankproof, mentoring through Young Women’s Alliance, and dropping off snacks to local teachers. Recently, she received a grant from Les Dames d’Escoffier, a global group of women in food and hospitality. “Being welcomed into that community has been so affirming,” she says. “None of this works without community.”
At Parker + Scott, we’re honored to carry Tozi Superfoods—not just because they’re delicious (they are), but because of everything they stand for. Food as memory. Food as medicine. Food that feeds us in every sense of the word.
You can follow along at @tozifoods or learn more at tozifoods.com.